Promoting your products or services to business professionals requires a lot of experience and background knowledge. The ability to present the product properly is an essential prerequisite. The right style and determining the best audience are equally important. Did you consider that the color used for the product can affect how much the product is sold? 

This may be a surprise to many. People who work in the business know what they sell and expect a pitch person to know the same. Develop the skills for promoting your products to business-oriented customers more efficiently.

Branding

Create an original marketing campaign featuring colors and patterns that let the product showcase its finest qualities. For instance, brown signifies solid and reliable, while orange is a color that brings people to food, as per research from Catalogs.com. Some reviews should accompany the product from independent sources like “USA Today” or by an industry expert on the product. 

The reviews should be displayed on the packaging. The packaging should showcase the product used. 

Be aware that image is everything. If the product does not possess a distinctive appearance, it won’t attract business owners who are likely to invest in the products. So, the three elements to be looking for are the correct logo, the right color, and the packaging design.

Networking

Find business contacts via networking. This makes the chances of making a sale increase. Personal contact improves not just sales but also the ability to communicate the product’s benefits. Make sure to present the marketing material in person if you can, and be sure to provide some of the benefits associated with the products.

Pitching

Try to practice an elevator pitch. It should take between one and three minutes. A succinct message should communicate to those who need it and its characteristics, the best time to utilize it (if relevant), where to purchase it, like on an online website or in a store, and how to gain maximum benefit from it.

Preparation

You might want to try a practice pitch by putting a mirror in front of you or with a partner. Try out questions and answers. Make a PowerPoint slide for formal gatherings, along with an informational handout. Make the elevator pitch and introduction to the meeting to the item, in case the initial contact was previously made.

Final Thoughts – Keep it simple

Be sure to make the process sound simple and efficient. This will ensure that business-minded people appreciate the value that the item offers. Create a single-page plan to make the presentation easier to follow.

Originally posted 2022-08-01 01:32:00.